Improved Pacsun.com's digital experiences and internal processes through the use of AI initiatives, and aligning business goals with customer-centered decision-making.

An overhaul of Pacsun's Loyalty Program including new membership tiers, new rewards and gamification, and a new design language

A brand new Pacsun app that bridges digital community engagement with real-world product creation and e-commerce solutions

Transformed complex geographic compensation data features into actionable executive insights.

Led the design of a highly requested self-service reporting feature that contributed to an additional $25M in annual upgrade revenue.

Created ERI's unified design system used across seven enterprise products.